March 23, 20269 min read

E-commerce Brand Visibility Rankings in AI — March 2026

Which marketplaces and online stores do AI systems recommend most? AI visibility ranking of 10 major Russian e-commerce brands based on data from 8 providers and 237 responses.

Vladislav Puchkov

Founder of GEO Scout, GEO optimization expert

E-commerce is one of the most competitive niches in AI search. When a user asks AI "where to buy a laptop" or "best marketplace for clothes," AI forms a short list of 3-5 platforms. Making that list directly impacts traffic and sales. We analyzed which e-commerce brands 8 key AI providers recommend — and found that each provider's picture is fundamentally different.

Per GEO Scout data, monitoring was conducted on March 23, 2026, across 8 AI providers: ChatGPT, Claude, DeepSeek, Gemini, Google AI Mode, Google AI Overview, Grok, and Perplexity. A total of 237 AI responses to e-commerce, marketplace, and online shopping prompts were processed.

Ranking Methodology

Before diving into the numbers, it's important to understand what we measure. The AI visibility ranking is not a subjective assessment but the result of automated monitoring of AI responses.

What Was Measured

• Mention Rate — percentage of AI responses mentioning the brand
• Average Position — where the brand stands in the recommendation list when AI mentions it. Position 1.0 means the brand is always first
• Share of Voice (SoV) — brand's share of mentions among all e-commerce brands. More about this metric in what is Share of Voice in AI
• Recommendation Rate — how often AI directly recommends the brand (not just mentions)
• Sentiment — share of positive, neutral, and negative mentions
• Domain Citation — how often AI links to the brand's domain

Study Parameters

Overall Ranking: Top 10 E-commerce Brands

Per GEO Scout data, here's how AI visibility is distributed among Russia's largest e-commerce brands:

The first thing that jumps out: a massive gap between the top 3 and the rest. Yandex.Market, Ozon, and Wildberries at 87-97% mention rate are in one league. Megamarket at 62% is already in another. Everything below Lamoda (44%) represents brands AI remembers only episodically.

The Top Three: 43% of AI Visibility Market

Per GEO Scout data, the three major marketplaces — Yandex.Market, Ozon, and Wildberries — collectively control 42.93% of Share of Voice in e-commerce AI responses. Nearly every other online store mention in AI goes to one of these three.

But each leader has a fundamentally different dominance strategy.

Yandex.Market: Absolute Coverage

Mention Rate: 97.05% | SoV: 15.03% | Avg Position: 5.66

Yandex.Market is the only e-commerce brand known by virtually all AI providers without exception. ChatGPT and Gemini give Yandex.Market 100% Share of Voice — mentioning it in every relevant response. But there's a paradox: despite the best coverage, Yandex.Market has the weakest average position — 5.66. AI mentions it always but often puts it at the end of the list.

Notably, domain citation from Claude is 40% — an anomalously high figure. Claude doesn't just mention Yandex.Market — it links to its domain.

Ozon: Master of Positioning and Sentiment

Mention Rate: 92.41% | SoV: 14.31% | Avg Position: 2.15 | Positive: 92.24%

Ozon shows an outstanding balance of metrics. Mention rate is slightly below Yandex.Market (92% vs 97%), but average position is radically better — 2.15 vs 5.66. When AI mentions Ozon, it places it 2nd — almost always in the top 3.

But Ozon's main achievement is 92.24% positive sentiment. The best score among all e-commerce brands. AI systems don't just mention Ozon — they praise it.

Wildberries: When Mentioned — Put First

Mention Rate: 87.76% | SoV: 13.59% | Avg Position: 1.31 | Recommendation: 9.28%

Wildberries shows the best average position not just among e-commerce brands, but across all niches we monitor. Position 1.31 means: when AI mentions Wildberries, it puts it first in almost every response.

Wildberries also leads in recommendation rate (9.28%) — AI doesn't just mention WB, it directly recommends it. This is 2x higher than Yandex.Market (5.06%) and over 2x higher than Ozon (4.22%).

The Middle Tier: Fight for Survival

Megamarket: A Brand with Split Perception

Mention Rate: 62.45% | SoV: 9.67% | Avg Position: 3.09

Megamarket is the 4th most visible e-commerce brand, but its gap from the top three is massive: 62% vs 87-97%. Gemini and Google AI Mode know Megamarket perfectly — 100% and 96.7% respectively. But DeepSeek gives only 40.7%.

AliExpress: The Most Controversial Brand

Mention Rate: 52.74% | Avg Position: 4.89 | Positive: 52.80% | Negative: 3.20%

AliExpress is the only international marketplace in the top 5 and the most "controversial" brand. Positive sentiment is only 52.80% — the worst among leaders. It also has 3.20% negative mentions — more than any other brand. AI mentions delivery problems, product quality, and return issues.

Outsiders: The Invisibility Zone

CDEK.Market deserves special mention. With an overall mention rate of just 25.32%, it shows 80% Share of Voice in Grok. Such discrepancies confirm that monitoring a single provider gives a distorted picture — multi-provider analysis is needed.

How Different AI Providers See Russian E-commerce

One of the key findings: massive differences in AI provider knowledge about Russian marketplaces.

ChatGPT: Knows Everyone, But Differently

ChatGPT shows high mention rate for all top brands but favors AliExpress more than Russian providers do. For ChatGPT, AliExpress is a familiar global brand, while for Yandex with Alice it takes a back seat to domestic platforms.

Claude: Weak Knowledge of the Russian Market

Claude is the most problematic provider for Russian e-commerce: Ozon — 70%, Wildberries — 70%, Megamarket — 53.3%. Claude doesn't know Russian e-commerce at the level of other providers.

Gemini: Perfect Knowledge of Leaders

Gemini shows the best understanding of Russian e-commerce among Western providers: Yandex.Market — 100%, Megamarket — 100%, Wildberries — position 1.12, Ozon — position 1.73.

Five Key Takeaways for E-commerce

1. The Top Three Control the Market

Yandex.Market (15.03%), Ozon (14.31%), and Wildberries (13.59%) collectively hold 42.93% of Share of Voice. It's an oligopoly. For brands outside the top 3: compete for niche dominance instead.

2. Mention Rate and Position Are Different Metrics

Yandex.Market leads by mention rate (97%) but loses on position (5.66). Wildberries is third by mention rate (87%) but first by position (1.31). Working on mention rate and working on position are two different tasks.

3. Sentiment Determines Trust

Ozon at 92% positive sentiment and AliExpress at 52% — these are two different worlds.

4. One Provider Is Not Indicative

CDEK.Market with 80% SoV in Grok at 25% overall. Monitoring only ChatGPT or only Yandex with Alice gives a distorted picture. Full multi-provider monitoring is available at geoscout.pro.

5. The Gap Between 3rd and 4th Place Is a Chasm

87.76% for Wildberries and 62.45% for Megamarket — a 25 percentage point difference. This isn't gradual decline — it's a cliff.

Conclusion

The March 2026 e-commerce AI visibility ranking confirms: the Russian marketplace market in AI's eyes is an oligopoly of three players with a long tail of niche platforms. Yandex.Market wins on coverage (97%), Wildberries on position (1.31), Ozon on sentiment (92%).

We continue daily monitoring and will publish updated rankings. Follow changes at geoscout.pro. To skip manual metric analysis — the Command Center of GEO Scout automatically turns monitoring data into a priority action plan for your e-commerce brand.