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Share of Voice in AI: Who Dominates in AI Responses Across Every Niche
Share of Voice analysis across 5 niches — e-commerce, FinTech, EdTech, hosting, tourism. GEO Scout data: the top 3 brands capture 35-43% SoV in every niche, after the top 5, share drops to 1-3%. Concentration patterns and growth strategies explored.
15 min readShare of Voicecompetitive intelligenceAI analyticsAI Blind Spots: Which Major Brands Are Invisible to AI Systems — GEO Scout Research
Which major brands get 0% Share of Voice in specific AI providers? Research on ChatGPT, Claude, YandexGPT, and Gemini blind spots: why AdminVPS, MTS Bank, Coursera, and AWS are invisible to AI. GEO Scout data, March 2026.
15 min readAI blind spotsShare of VoiceAI visibilitySentiment in AI: Which Brands Neural Networks Praise and Criticize — GEO Scout Research
Research on positive and negative rate of brands in neural network responses. Which brands AI praises (Timeweb 94%, Ozon 92%) and which it criticizes (Airbnb 12% negative). GEO Scout data across 5 niches (March 2026); the platform now tracks 12 AI providers.
17 min readAI sentimentpositive ratenegative rateGEO Lessons from Rating Leaders: What Timeweb, Aviasales, and Skillbox Do Right
Analyzing strategies of 6 AI visibility leaders: Timeweb, Aviasales, Skillbox, Yandex.Market, Alfa-Bank, HostingHUB. Specific metrics, specific lessons, a checklist you can replicate. GEO Scout data from March 2026.
20 min readGEO strategyAI visibilitycase studiesYandex with Alisa vs ChatGPT: How They See Russian Brands Differently
Comparing YandexGPT and ChatGPT recommendations across 5 niches: EdTech, e-commerce, FinTech, travel, hosting. GEO Scout data from March 2026 — who the Russian AI knows vs the international one.
15 min readYandexGPTChatGPTAI comparisonBlocked Services in AI: How Booking, Airbnb, and Others Lose Visibility in Neural Networks
Booking receives 0% recommendations from all AI providers, YandexGPT completely blocks services restricted in Russia, and Aviasales captures 36.6% of recommendations. GEO Scout data breakdown: how blockings transform AI visibility in the travel niche.
15 min readblockingsBookingAirbnbYour Brand Doesn't Appear in ChatGPT Responses — What to Do
Why your brand is absent from ChatGPT, Claude, Perplexity, and other neural network responses. We break down 7 causes and provide a step-by-step plan to fix the situation.
11 min readbrand visibilityChatGPTGEO optimizationAEO — Answer Engine Optimization: A Guide for Marketers
What is AEO (Answer Engine Optimization), how it relates to SEO and GEO. Practical techniques for optimizing for answer engines: FAQ, structured data, voice search.
11 min readAEOAnswer Engine OptimizationGEOWhat Is AI Brand Visibility and How to Measure It
Complete definition of AI brand visibility: what it consists of, how to measure it manually and automatically, industry benchmarks, and data interpretation.
12 min readAI visibilitymetricsbrand monitoringWhat Is GEO Optimization: Definition, Examples, Tools
Complete definition of GEO (Generative Engine Optimization): history of the term, how it works, practical examples, tools, and how it differs from SEO and AEO.
12 min readGEO optimizationGenerative Engine OptimizationSEOWhat is AI Search: How AI is Changing Search Results
What AI search and generative results are. How ChatGPT, Alisa, Perplexity, and Google AI generate answers. Impact on business and marketing in 2026.
13 min readAI searchneural searchgenerative resultsShare of Voice in AI: What It Is and How to Calculate It
Complete guide to Share of Voice in the AI context: calculation formula, differences from classic SoV, interpretation, ways to increase it, and industry benchmarks.
13 min readShare of Voicecompetitive intelligenceAI analyticsCited Sources in AI: Which Websites Do Neural Networks Consider Authoritative
How AI systems choose sources for citation. Which sites are cited most often, differences between AI providers, and how to become a cited source for ChatGPT, Perplexity, and Alice.
12 min readcited sourcesAI citationAI sourcesGEO Site Audit: What to Check So AI Cites You
Complete GEO site audit checklist: content structure, Schema.org, robots.txt for AI bots, E-E-A-T, Core Web Vitals. Step-by-step guide.
12 min readGEO auditAI optimizationSchema.orgGEO for B2B: How Neural Networks Influence Corporate Procurement
How B2B companies can get into AI recommendations. Specifics of corporate procurement, the role of AI at the research stage, expert content, and case studies.
13 min readGEO for B2Bcorporate procurementAI searchGEO for Digital Agencies: A New Service for Clients
How agencies can add GEO monitoring to their service portfolio. Business model, pricing, packages, and margins. Competitive advantage in the digital services market.
12 min readGEO optimizationdigital agencyservicesGEO for E-Commerce: How to Get Your Marketplace into AI Responses
How to optimize an online store and marketplace for inclusion in neural network recommendations. Product queries, product cards, reviews, and aggregators.
17 min readGEO for e-commercemarketplacesAI searchGEO for Local Business: AI Visibility in Your City
How restaurants, clinics, and auto repair shops can get into AI answers for local queries. Yandex with Alice, maps, reviews, and geolocation.
13 min readGEO for local businessAI visibilitylocal marketingGEO for Marketers: How to Work with AI Search
A practical guide to GEO for marketers. How to integrate AI search into your marketing strategy, which metrics to track, and how to explain the importance of the AI channel to leadership.
11 min readGEO optimizationmarketingAI searchGEO for SaaS: How to Get Your IT Product Recommended by AI
How SaaS products can get into ChatGPT, Claude, and Perplexity recommendations. The role of documentation, integrations, comparative reviews, and developer communities.
12 min readGEO for SaaSIT productAI recommendationsGEO for SEO Specialists: A New Skill in 2026
How an SEO specialist can master GEO optimization. Intersections and differences between SEO and GEO, transferable skills, new tools and techniques. Career growth through AI search.
11 min readGEO optimizationSEOcareerGEO Optimization Tool for Your Website: How to Get Into ChatGPT, Alice, and DeepSeek Responses
What is GEO (Generative Engine Optimization), how it differs from SEO, what factors affect getting into AI responses, and a step-by-step optimization guide.
16 min readGEO optimizationSEOAI searchHow to Track Brand Visibility in ChatGPT and AI Assistants
A practical guide to monitoring your brand in neural networks: which metrics to track, why manual checking fails, and how to automate the process.
13 min readbrand monitoringChatGPTAI assistantsHow to Get Into Neural Network Recommendations: 5 Steps
A step-by-step guide to getting your brand recommended by ChatGPT, Claude, Perplexity, and other AI. 5 concrete steps with actions, timelines, and metrics.
13 min readGEO optimizationneural network recommendationsAI searchHow to Check if Yandex Neural Search Mentions Your Company
Step-by-step guide: how to find out if Yandex with Alice recommends your brand. 88 million Alice users, 35% of queries with generative responses. Manual and automated checking.
12 min readYandexneural searchAliceYour Competitor Is in AI Search Results, but You're Not — How to Fix It
Why AI recommends your competitor instead of you, how to conduct a gap analysis, and how to displace them from Yandex with Alice, ChatGPT, and other neural network responses.
12 min readcompetitorsneural searchShare of VoiceSEO vs GEO: What Is the Difference and Do You Need to Choose
Detailed comparison of SEO and GEO across 10 criteria: goals, metrics, tools, content, timelines. Why you don't need to choose and how SEO + GEO deliver complete search visibility.
12 min readSEOGEOGEO optimizationAI Search Analytics Service for Marketers: What It Shows and Why You Need It
Breakdown of key brand AI visibility metrics: Share of Voice, mention rate, position, sentiment, recommendations, and cited sources. How to read and use them in your work.
15 min readAI analyticsmetricsShare of VoiceHow to Check What AI Says About Your Brand: Monitoring Service Guide
Overview of AI response monitoring services for brands. What you can learn, how to choose the right tool, and which metrics and criteria to focus on.
16 min readAI monitoringbrand check servicebrand visibilityComparison of GEO Platforms in Russia 2026: Which Service to Choose
Independent comparison of 7 GEO platforms in the Russian market by AI provider coverage, functionality, pricing, and agency capabilities.
18 min readGEO platform comparisonGEO optimizationservice review