GEO promotion

GEO promotion in AI search

GEO Scout shows where ChatGPT, Gemini, Claude and 9 more AI engines recommend competitors instead of you, which sources they rely on and what to publish to get your brand into the answer. Website optimization for AI, from diagnosis to measurable results.

Start free For agencies

Free plan: up to 5 prompts in 6 AI engines, refreshed weekly. No card required.

Coverage12 AI enginesChatGPT, Gemini, Claude, DeepSeek, Perplexity, Copilot and more

MonitoringDailyanswers to your customers prompts and competitor positions

Pricingfrom $24per month, with a free plan

What it is

What is GEO promotion

GEO promotion (Generative Engine Optimization) is the work of getting AI engines to mention and recommend your brand when customers ask them about products and services. In SEO the goal is the position of a link in search results. In GEO the goal is the answer itself: the list of recommended companies, the cited sources, the comparison with competitors.

An AI answer is assembled from pages the engine finds and trusts: your website, reviews, rankings, media and customer feedback. So GEO promotion has two parts: optimizing the website itself for AI and building brand presence on the sources AI engines cite.

How it works

From an AI answer to a publication plan

GEO Scout goes beyond a visibility report. It looks at the pages answers rely on, checks whether you and your competitors are on them, and builds the order of actions that gets your brand into the answer fastest.

01 · Answers
See what AI engines tell your customers
Every day GEO Scout asks 12 AI engines the questions your customers ask and detects the brand role in each answer: the benchmark, the main recommendation, a mention, or not there at all. You see at once whom the engine recommends instead of you.
Customer promptExample
Which delivery service should an online store choose?
AI engineBrand role
- ChatGPT
  Mention
  Main recommendation: Competitor A
- Alice AI
  Not in the answer
  Recommends Competitor B and Competitor C
- GigaChat
  Main recommendation
  Brand named first
- DeepSeek
  Benchmark
  Others are compared with the brand
02 · Sources
Check mentions on the source pages
Answers rely on specific pages: reviews, rankings, media and customer feedback. GEO Scout opens every cited page and checks whether your brand is on it and which competitors already are.
Pages AI engines citeExample
PageBrand
- vc.ru/marketing/dostavka-dlya-internet-magazina
  Already on the page: Competitor A, Competitor B
  Not mentioned
- otzovik.com/reviews/sluzhby-dostavki
  Found in the page text
  Mentioned
- dzen.ru/a/luchshie-sluzhby-dostavki
  Already on the page: Competitor C
  Not mentioned
- sravni.ru/dostavka/rejting
  The site is behind bot protection
  Unavailable
03 · Priority
Show where the brand needs to appear first
The presence priority from 0 to 100 grows when a source is cited for many of your prompts and has competitors on it but not you. Sources where the brand already appears are marked separately, so you do not chase them.
Presence priorityExample
SourcePriority
- vc.rugap confirmed
  92
  Your brand is not on the page, 2 competitors are; the page affects 14 of 40 prompts
- dzen.rugap confirmed
  68
  Your brand is not on the page, 1 competitor is; the page affects 9 of 40 prompts
- otzovik.com
  0
  Your brand is already on this page, no need to get there
04 · Plan
Build the publication plan
Outlets are ordered by coverage gain: the first publication closes the most prompt and AI engine pairs where the brand is missing, each next one adds the most new coverage. The Command Center also lists what to change on your own site and article drafts.
Publication planExample
3 publications cover 28 unique prompts in 4 AI engines
1. Step 1vc.ru
  +14 prompts
  Get a mention or publish your own content similar to: How to choose a delivery service for an online store
2. Step 2dzen.ru
  +9 prompts
3. Step 3rb.ru
  +5 prompts
After step 3: 41 of 66 pairs covered · 62%
05 · Result
Measure what worked
Published content goes into a campaign: GEO Scout counts how often AI engines cite it and shows how the brand share of voice and citation share change. New gaps feed the next plan.
Published content effectivenessExample
CampaignCitations% of total
- Media publications1821%
- Reviews and rankings1113%
Share of voice
18%27%
over 8 weeks

Website optimization

Optimize your website for AI engines

An AI engine will not recommend a page it cannot read or understand. The GEO audit in GEO Scout checks the site the way AI crawlers see it and shows what to fix first.

AI page audit

Edits for every page, prioritized from Critical to Low: what the page says now, what it should say, and ready schema markup.

robots.txt for AI bots

Which search engine, AI search, AI training and AI agent bots can crawl the site and which are blocked.

schema.org markup

A JSON-LD Playground with rich result previews: structured data helps AI engines understand what a page is about.

Speed and accessibility

PageSpeed focused on whether AI crawlers manage to load and read the page.

llms.txt file

A map of key pages for AI engines. GEO Scout generates the file with link descriptions, and you can check your current one for free.

Free llms.txt checker

Pages AI does not cite

Which site pages AI engines cite and which they ignore, and what to change in the content so answers start using them.

Who it is for

For brand marketing and for agencies

Brand marketing and SEO

Your team runs GEO promotion from the Command Center plan, sees which actions drove growth and reports with share of voice and citation metrics. A weekly report explains what changed.

Start free

Agencies and consultants

Run GEO promotion for several clients in one workspace: brand switching, reports with your branding and API access. The partner program starts at 3 brands.

Partner program

FAQ

GEO promotion questions

What is GEO promotion?

It is brand promotion inside AI answers from ChatGPT, Gemini, Claude, DeepSeek and others. The goal is that when customers ask about products and services, the AI engine names and recommends your company and links to your site.

How is GEO promotion different from SEO?

SEO competes for the position of a link in search results, GEO competes for a place in the AI answer itself. The methods overlap: a well-indexed site with a clear structure gets into answers more often. But in GEO, brand mentions on third-party sources matter more. Read more in SEO vs GEO.

How much does GEO promotion cost?

The GEO Scout platform starts at $24 per month and has a free plan. The price depends on the number of prompts and AI engines in monitoring, see the pricing page. Contractor work, if you hire one, is paid separately.

When will I see results?

The first changes in answers usually appear a few weeks after publishing. AI engines with live web search, such as ChatGPT with search, react faster because they pick up new pages after indexing. Monitoring shows which actions worked and which did not.

Can I outsource GEO promotion?

GEO Scout is a platform used by your team or your contractor. We covered how to choose a contractor in where to order GEO promotion. Agencies that run GEO for clients can join the partner program.

Which AI engines are tracked?

12 AI platforms: ChatGPT, Claude, DeepSeek, Gemini, Google AI Mode, Google AI Overview, Grok, Perplexity, Yandex Search with Alice, Alice AI, GigaChat and Microsoft Copilot. The set in monitoring depends on the plan.

What does website optimization for AI include?

The technical part covers AI bot access in robots.txt, load speed, schema.org markup and the llms.txt file. The content part covers page structure, answers to customer questions and facts and figures AI engines can cite. You can check your llms.txt for free.

See what AI engines say about your brand

On the free plan pick up to 5 prompts, and GEO Scout shows how 6 AI engines answer them and whom they recommend instead of you.