Documentation
Weekly reports
Baseline and visibility dynamics reports: metrics across all answers, period comparisons, and brand and competitor profiles.
Contents
1.Baseline report: your first visibility measurement
The baseline report shows how a brand appears in AI answers during the selected period. It brings together metrics, provider and competitor comparisons, presence quality, and qualitative profiles. Find it in the Reports tab or download the PDF.
- The cover shows share of mentions, answer coverage, rank among participants, and the share of answers linking to the brand website.
- Provider breakdowns show where the brand appears and how many substantive answers mention it. Missing data is labelled separately.
- The topic table includes every cluster in the selected set, the brand’s metrics, and leaders by mention frequency.
- Competitor comparisons include qualitative profiles describing how AI presents the brand and alternatives, including advantages and reservations.
- Presence quality is separate from mention frequency: a mention, an alternative, an argued or primary recommendation, or benchmark status.
- Numeric metrics cover the complete dataset. Qualitative profiles use diverse answer examples; the sample size is stated in the report.
Start with the baseline report to establish the initial position. Use a dynamics report with comparable periods to assess change.
2.Visibility dynamics: comparing two periods
The dynamics report compares an earlier period with the current one. It shows changes in share and coverage across providers, topics, and competitors, alongside a detailed view of the brand’s current position. The weekly report helps teams and clients discuss these changes.
- Before-and-after figures and percentage-point changes distinguish share growth from changes in the total number of answers.
- When provider or prompt coverage differs, changes use common prompt–provider pairs. Full-current-period metrics are labelled separately.
- Tables show changes across providers and topics, competitor positions, and brand presence quality.
- Concise findings explain the main differences between periods. Website citations and brand mentions are not presented as visits or sales.
Compare similar periods and check coverage. This example demonstrates the report format; its periods are stated on the cover.