Documentation
E-com: product carousels in AI
How the E-com section shows the product carousels Alice AI and ChatGPT assemble on your prompts: which products and stores make it in, where your products rank, and how to link your own catalog
Contents
1.Why track product carousels
On shopping queries (“which monitor for work”, “best vacuums under $300”) AI engines increasingly add a product carousel to the text answer: photo, price, store, a buy button. It is a separate visibility layer: your brand may be mentioned in the text, yet the carousel next to it shows competitors’ products, and that is where the user clicks through to a store. The E-com section collects every such carousel from your prompts and shows who is in it and where.
- Carousels are captured automatically during daily monitoring runs — nothing to configure, data accumulates from the moment the brand is connected
- Two providers currently show product carousels: Alice AI (Yandex search with Alice) and ChatGPT. Google AI Overview and Yandex search return no product cards on Russian queries; Yandex carousels are ads only and live in the “AI advertising” section
- Every card is recorded with its position, price, store and, when present, rating and badge — all section metrics are computed from these
- Products are grouped by card title: the same model across stores and providers counts as one product, different configurations count as different ones
- Carousels cannot be backfilled: an empty section means none appeared on your prompts yet — add shopping queries to monitoring and let runs accumulate
Once a carousel appears on a prompt, the engine already treats the query as purchase intent. Position decides the rest: users rarely scroll past the third card, so the goal is not just to get in but to hold one of the first three slots.
2.Metrics and chart: reading the overview
At the top of the overview are four cards for the selected period; below them, the share of answers with a carousel per provider and the Top 7 products AI shows most often.
- “Answers with carousel” — the share of non-empty Alice AI and ChatGPT answers that contained a product carousel (e.g. 40% — 896 of 2,259). This is the size of the e-com layer on your prompts
- “Carousels” and “Unique products” — how many carousels and distinct products appeared; “Stores” — how many unique stores AI offers as the place to buy
- The chart shows the share of answers with a carousel per day (per week on long ranges) for each provider; dips are days when the provider answered in text, a gap in the line is a day without runs
- Each Top 7 product has three numbers: visibility (share of carousels it appears in), average position, and the share of carousels where it was first; the “Mine” badge marks products from your catalog
- The provider switch at the top right narrows the whole page to Alice AI or ChatGPT — their assortments and stores differ noticeably
Compare providers separately: ChatGPT tends to build carousels from large marketplaces, Alice AI from Russian retailers and niche shops. If your product shows up in only one of them, the other is your growth point.
3.Showcase, products and stores
Below the chart is the Showcase with product cards as the shopper sees them, lists of stores and prompts with carousels, and full tables beneath. Every product and store has its own page.
- The Showcase shows the best (or worst) products of the period with photo, price, visibility and average position — a quick view of who dominates the shelf
- “Stores” — where AI sends people to buy: number of cards and the store’s share; clicking opens the store page with its products and prompts
- “Prompts with carousels” — which queries AI answers with a carousel; clicking opens the prompt page, which has a dedicated “Products” tab
- The “Products” table under “Details” lists every product of the period with appearances, visibility, first-place share, average position, price range, stores and providers; next to it are the “Stores”, “Prompts” and “Carousels” tabs with full answers
- A product page shows visibility over time, position distribution, “carousel neighbours” — products shown next to it, stores, and every answer it appeared in
Look at the carousel neighbours on your own product page: they are the direct competitors at the moment of choice. If they consistently rank higher, compare descriptions and prices on the store pages AI cites — that is where the engine takes the cards from.
4.“My products”: catalog and card linking
To get metrics for your own assortment, upload your catalog on the “My products” tab. The matcher finds your products among carousel cards on its own and asks you to confirm the ambiguous ones.
- Three ways to mark a product as yours: upload a feed (“Upload feed”), add a product manually (“Add product”), or click the “My product” star on any card in the “Products” table
- A feed is accepted by public URL or as a file: Yandex Market YML, Google Merchant (RSS/Atom) and CSV/TSV with a title column; the format is detected automatically, up to 25 MB and 20,000 products
- The matcher links cards automatically when the SKU or model code and the brand match (confidence ≥ 90%); title-only matches go to “Matcher suggestions” with “It’s mine” / “No” buttons — rejected ones are never suggested again
- The “Catalog” table shows each product’s linked cards, appearances, visibility, position and a comparison of the feed price with the price in AI
- A URL feed can be re-synced with the refresh button: new products are added, products missing from the feed are removed along with their links
- After every new monitoring run click “Refresh links” — the matcher goes through fresh cards and picks up new appearances of your products
Include the SKU or model code (vendorCode, mpn, sku) and the brand in your feed — linking is most accurate by those. Stores spell carousel titles differently, but the model code is the same everywhere.
5.“My products” mode: what it shows
The “All products / My products” switch in the section header changes the metric set: instead of the overall picture, only cards linked to your catalog.
- “Share of my cards” — what part of all carousel cards in the period belong to your products; “Visibility of my products” — the share of carousels with at least one of your products
- “Average position” and “First place” — where your products usually sit and how often they open the carousel; the chart, showcase, lists and tables also show only your assortment in this mode
- If the catalog is uploaded but nothing is linked yet, the section shows a hint with an “Open catalog” button — metrics appear after the first link
- The number next to “My products” is the catalog size; products that never appeared in carousels are marked “Not seen” in the Catalog table — candidates to work on
Keep both modes in view: “All products” shows who occupies the shelf in AI engines, “Mine” shows how much of it is yours. The gap between them is your growth potential in the e-com layer.
6.Filters, the prompt tab and the assistant
The section follows the global header filters — the period and the “prompt groups × providers” matrix — and carousel data is also available on the prompt page and in the built-in assistant.
- The period is set in the header (“Last 30 days” by default); for ranges over two months the chart switches to weekly points
- The “Filters” control in the header narrows the section to selected prompt groups and providers: handy for looking at carousels in a single product category
- If the filter leaves only providers without product cards (e.g. Gemini or DeepSeek), the section shows a hint — add Alice AI or ChatGPT
- Every prompt page has a “Products” tab: carousels for the last 180 days on that exact query, with positions and stores
- The built-in assistant (“Agent” in the sidebar) and MCP tools answer questions about carousels: “which of my products get into carousels most often”, “which stores does AI suggest buying from”, “where do we lose on position”
Ask the assistant: “Compare where my products rank in Alice AI and ChatGPT carousels and suggest which prompts to start with.” It pulls the catalog, carousels and prompts itself and returns a prioritised list.