Competitive Intelligence
Analyze your competitive landscape and positioning in AI platforms
Open in dashboardShare of Voice analysis
See how brand mentions are distributed between you and your competitors over time.
- Total active competitors, avg mentions per competitor, your SoV %, and total brand mention count
- "Share of Voice Dynamics" chart shows how each brand's share changed over time — stacked area view of all competitors
- "Competitor Mention Trends" chart shows absolute daily mentions per brand — great for spotting who is growing or declining
- Both charts are interactive — click a legend item to show or hide a specific competitor
- Use the header filters: select a specific provider (e.g. ChatGPT, Yandex, Gemini) or a prompt group — all charts and metrics will update to reflect the selected slice
A growing SoV means AI providers are recommending your brand more often — this is the primary goal of GEO optimization.
Gap analysis
Prompts where competitors are mentioned but your brand is not. These are direct growth opportunities for your AI visibility.
- The % next to each prompt is the share of responses where your brand is absent (95% = missing from 21 out of 22 responses)
- For each gap you see: how many responses your brand is missing from, total responses, competitor mentions, and the top competitors for that prompt
- Sort by gap % — start with the most critical prompts where competitors are furthest ahead
- Click any prompt in the gaps list — it opens the full prompt detail page with response analysis, competitor comparison, and cited sources (see "Monitoring → Prompt detail" section)
Start by closing gaps on your most important commercial prompts — these have the highest ROI potential.
Competitor rankings
A complete ranking of all competitors by mention count across all AI platforms.
- Full table of all competitors: mention count, share of voice (with colored bar), average position, recommendation rate, and domain citation rate
- Your brand is highlighted with a "Your brand" badge — instantly see your place in the ranking
- Use search to quickly find a competitor among hundreds of entries
Deep dive into a competitor
Click any competitor to open a strategic comparison — understand exactly where and why they outperform you.
- Brand comparison — SoV, mention count, average position, recommendation rate, domain citation rate, and sentiment breakdown side by side
- Daily mention trends — interactive chart of your brand vs competitor dynamics with toggle visibility via legend
- Competitive gaps — prompts where the competitor is mentioned but your brand is absent, with response count, competitor mentions, and gap severity indicator
- Verdict indicator — how far ahead or behind your brand is compared to the competitor by Share of Voice
Focus on competitive gaps — these are specific prompts you should create content for so AI starts mentioning your brand instead of the competitor.