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Visibility analytics and competitive intelligence

How to read the dashboard, mention trends, and competitor comparisons — from the big picture down to precise growth zones

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Home dashboard: visibility KPIs in one screen

The GEO Scout home page is a snapshot of your key visibility metrics in AI responses. Four KPI cards, an answer-coverage trend chart, and a radar benchmark vs competitors give an instant read: where we stand in AI right now and where we are heading.

  • Four KPI cards: Answer coverage — in how many prompts the brand appeared in an AI answer at all; Share of Voice — your share of mentions among all competitors; Domain citations — how often AI linked to your site; Share of Citation — your share across all citations
  • Every KPI shows the change vs the previous period. The arrow and percentage tell you whether the metric is growing, falling, or flat. This is the main signal that your strategy is working right now
  • The «Dynamics» block — a line chart of daily values with a metric switcher: answer coverage, Share of Voice, sentiment. Each metric reveals its own angle of the trend — steady growth, zig-zag, decline, or stagnation, plus the exact day the inflection happened
  • AI visibility benchmark — a radar chart pitting your brand against top competitors across five metrics at once. Instantly shows where you are ahead and where competitors hold a clear advantage

Start your analysis with dynamics, not absolute values. A 13% SoV is excellent if it was 5% a month ago and alarming if it was 25%. Always watch the change indicator vs the previous period.

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Competitive intelligence: market KPIs, trends, and gaps

The "Overview" tab of the "Competitive intelligence" page shows the whole competitive field: KPI cards, the dynamic split of Share of Voice between brands, mention trends for every competitor, and the list of prompts where you drop out of the AI answer.

  • Four competitive-intelligence KPI cards: total competitors on the market, average mentions per competitor, your Share of Voice, and the total mention count of your brand — each showing the change vs the previous period
  • Share of Voice dynamics — a stacked area chart of how every brand's SoV is distributed and moves over time. You see at a glance who is eating into your slice and whose share is shrinking in your favor
  • Competitor mention trends — a line chart for each brand. Hover any date for a tooltip with the exact mention count — you can map spikes and dips to specific events: releases, publications, model updates
  • Competitive gaps — prompts where AI mentions competitors but not your brand. For each gap you see which competitors made it into the answer and across which prompts: precise growth zones, not a vague "we are losing"

Do not try to close every gap at once. Sort them by prompt frequency and intent priority (commercial "buy / order" beats informational) — and start with the top three. Each closed gap = +N mentions added to your Share of Voice.

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Competitor details: direct 1-on-1 comparison

Opening a specific competitor's card gives you a detailed 1-on-1 comparison with your brand: positions, citations, sentiment, and mention trends. This is a decision-making screen — where exactly the competitor is ahead and on which metrics.

  • Brand comparison — two columns with the key metrics: Share of Voice, mention count, average position in the AI answer, and Share of Citation (domain citations share)
  • Mention sentiment — positive, neutral, and negative as percentages. Critical when SoVs are roughly equal: one brand is mentioned by AI in a positive tone while the other appears neutral or critical, and the customer picks the first one
  • A summary indicator «Your brand is ahead by X%» or «behind by X%» — right under the comparison cards. A quick answer on whether you lead or trail against this specific competitor
  • On the right — mention trends for the two brands only: yours vs the selected competitor. You can spot the points where the competitor accelerated or slowed down — leads for analyzing what actually worked for them

Sentiment is often underestimated. If your SoV is 20% but 40% of mentions are negative — AI is mentioning you, but in a negative tone, and the customer is more likely to pick a competitor with a lower SoV but a positive image. Managing negatives is as much a part of GEO as growing the mention count.

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Full competitor ranking

The "Top competitors" tab on the "Competitive intelligence" page holds the full ranking of every player AI mentions across your prompts. A detailed table for hunting specific targets: who to track, who to overtake, who is growing faster than you.

  • Every key metric in one table: rank, trend, name, domain, mention count, Share of Voice, average position in the answer, recommendations, and domain citations
  • Sort by any column. By mention count — the most visible players; by trend — the fastest climbers; by average position — who usually lands in the top lines; by domain citations — who AI references as a source the most
  • Search by name or domain. Real rankings can hold hundreds of competitors (600+ in active niches); search helps you quickly find a specific one — a new entrant from a report or a name from a case study
  • Toggles on the right — add or remove a competitor from your main comparisons. The enabled ones show up in dashboards, the radar benchmark, and KPIs; turn off anyone who is not a direct competitor (adjacent markets, irrelevant domains) to keep the metrics clean

Review the ranking in full every few weeks — AI keeps surfacing new competitors on your queries. Enable the ones truly on your market and strip out the noise. A cleaner list means sharper analytics and less static in your KPIs.

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Filters by AI providers and clusters

The top bar on every analytics page holds two global filters: by AI provider and by prompt cluster. They work across all analytics sections at once — dashboard, competitive intelligence, responses — and help you look at slices of data, not only the aggregate picture.

  • AI provider filter: pick any subset of the 10 neural networks. Each provider shows your Share of Voice and coverage percentage for it — instantly clear where you are strong and where you drop out of answers
  • Prompt cluster filter: check the business directions you need. Each cluster shows your SoV and coverage for that group. Metrics recompute for the selected subset
  • Filters apply globally across every analytics section: once you pick providers or clusters, every KPI, chart, competitor ranking, and gap shows data for that subset only. Set it once — the slice applies everywhere
  • Quick focus switch: one screen gives you the big picture, a couple of clicks narrows it down ("Perplexity only, commercial clusters only") without reloads and without losing context

Use filters as a diagnostic tool. An aggregate SoV may look average, but once you isolate a single cluster or a single provider, a drop or a spike becomes obvious. It produces far sharper decisions than working off pool-wide averages.