Documentation
Brand reputation monitoring in AI
How the "Reputation" tab on the home page shows the tone in which the AI engines talk about your brand, and exactly where negativity surfaces
1.The "Reputation" tab: where and why AI talks about the brand negatively
A mention isn't the same as a positive mention. The "Reputation" tab on the home page (next to "Overview" and "Reports") shows not just that the brand is mentioned, but in what tone — and gathers every negative AI answer into one feed with an explanation of what exactly is negative in each.
- At the top — a reputation-risk summary: "Negatives" (count of negative answers), "Share of negatives among mentions" (%), and "Worst provider" — the engine that most often speaks about the brand negatively
- «Negative answers» is a stream of every response with negative sentiment. Each shows the prompt («best platforms to order design in Russia»), the provider (DeepSeek, Claude…), when it happened, and «Negative» and «Brand mentioned» badges
- «Why negative» — the system explains what exactly works against the brand in the answer: for example, «the author flags the platform's high competition and its 20 percent commission as significant drawbacks». No need to reread the whole response by hand
- You see the full answer text with the brand highlighted and a "Sources" block — the pages the model leaned on to form the negativity. That's the lead: negativity usually traces back to a specific outdated review or a competitor comparison
- Why it matters: an engine can consistently frame the brand negatively on specific queries and providers, which coverage-level dashboards don't reveal. Here you see exactly where, why, and from which sources — so you can address it with content and publications
Tip
Start working on negativity from the "Sources" block, not the answer itself. Open what the model referenced: it's often an old review or a competitor's roundup. Closing the negativity means giving the engine a fresh, more authoritative piece it will cite instead of the outdated one.